Olympic game sponsorship

While several countries are boycotting the Olympics because of these allegations, the major sponsors have reportedly stayed committed to the event.

Five of the U. Most of the companies avoided directed questions but said they had to follow Chinese law. Steven Rodgers, an executive vice president with Intel, was the only company spokesperson who said they believed that China was "committing genocide against the Uyghur people.

A person in touch with the sponsors, who wanted to remain anonymous, said the general frame of mind was not to mention Beijing and to "work around the edges," the Associated Press reported. The International Olympic Committee's so-called TOP sponsors are being squeezed by a diplomatic boycott led by the United States, the economic power of 1.

The IOC created the strain by returning to a country whose rights abuses were well documented in the runup to the Beijing Summer Olympics. They now rival the pandemic for attention with the Winter Games opening on February 4. The rights violations committed against Muslim Uyghurs and other minorities clash with the lofty principles in the Olympic Charter.

The Charter speaks of putting "sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity. It further adds: "The enjoyment of the rights and freedoms set forth in this Olympic Charter shall be secured without discrimination of any kind, such as race, color, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.

The Associated Press contacted most of the major Olympic sponsors, but was met largely with silence about their plans, or told the focus was on the athletes. One sponsor that replied, German financial services company Allianz, said it was "in regular contact with the IOC" and stood behind ideals of the Games. Retaliation is a concern. The NBA experienced it in when a Houston Rockets executive sided in a tweet with democracy protests in Hong Kong, Last month, Olympic sponsor Intel had to apologize after publishing a letter on its website that asked suppliers to avoid sourcing from China's Xinjiang region.

For Companies. Business Member Corporate Benefits. Job offers. All job offers. For careers with passion. Post a job offer. Markets in the Sports Business. More on the topic Marketing. All about Marketing. Share article. How much money does the IOC make from Olympic sponsorship? This Is Your Chance as an Expert! Exclusively test new innovative products before they go on sale. The companies are looking forward to your feedback!

Who are the sponsors and partners for the Tokyo Olympics? Sign up for the ISPO. How much does it cost to become an Olympic sponsor? What impact does Corona have on sponsorship? What do the sponsors receive in return?

Topics in this article. Sports business Sponsoring Marketing Sports marketing. Sponsors of the Olympic Games: These are the Olympic funders. The footwear manufacturing company is reportedly going to start firing Imagine staging a play where, as the cast assembles for the dress rehearsal, nobody has any idea whether the leading man will even show up.

This is akin to the position that Craig Tiley and the rest of the Australian Open team find themselves in. Just a few weeks ago, the Steelers came to Kansas City for a matchup with the Chiefs and got trounced But now the two [more]. Djokovic has been embroiled in controversy after testing positive for COVID ahead of the Australian Open, and attending events, even after becoming aware of his test results. Djokovic also admitted that there was false information on his travel declaration.

The regular season is over Who's taking the points on key showdowns? The playoffs are where stars are made, Hall of Fames are earned and, of course, titles are won.

Dow 30 35, Nasdaq 14, Russell 2, Crude Oil Gold 1, Silver